RIYA DAFTARY
I'm CFO at Creatify, the #1-ranked TikTok Shop partner agency.
I invest in the businesses behind the technology.
And I use AI every day to do both, then show you how.
How I got here
I'm the CFO at Creatify, the #1-ranked TikTok Shop partner agency. The agency manages over $1.3B in GMV across 20,000+ creators for the top global beauty and wellness brands, so I'm in the numbers behind what actually sells every day.
Before Creatify, I was a private equity investor at StepStone Group, which manages $245B in assets and oversees $913B in total capital. That's where I learned to read a company the way an investor does: who's paying, why they keep paying, and where the money really goes.
I also invest through my family office, in CPG brands, AI companies, and private equity and venture funds. I use AI every day to run finance and to invest, and I've worked with everyone from early-stage startups to the Fortune 500.
This site is where I share what I learn. Most AI advice is either hype or too technical to use. I wanted the version in between: what these tools do, how the businesses behind them make money, and what you can actually build with them.
- $1.3B+in GMV at Creatify
- 20,000+creators on the platform
- $245Bin assets at StepStone Group
- Fortune 500brands I've worked with
Want to scale your beauty, skincare, or supplement brand with the #1 TikTok Shop partner agency? See if you qualify to work with us.
Get in touch
Got a question, a company I should look at, or something to work on together? Follow along on TikTok, or send me an email. And if there's something you want me to cover, a specific guide or playbook you'd find useful, email me at hello@withriya.com and I'll build it.