Events

AI events worth watching

The AI moments I think are worth your time, with a quick note on what to actually watch for. Check back here when something big is happening.

Happening this week September 15–17, 2026

Building a company from scratch, live with Grok

A three-person team is building an entire company from nothing over three days, streamed live, using Grok. It's presented by Grok (xAI). Whatever you think of the hype, it's a rare chance to watch a business get built in real time.

What: A small team builds a company from scratch, start to finish, on a live stream.
When: September 15–17, 2026, across three days.
Tool: Grok, xAI's assistant, doing the heavy lifting alongside the team.
Why watch: You get to see the real decisions, who the customer is, how it'll make money, what breaks, not just the finished pitch.

See the event on Luma → How I'd research the business they build

Details are as announced and may change, check the source for the live schedule and where to watch.

Watching along?

Turn it into something you can use

Events like this are the best free case study you'll find. Here's how to get more than entertainment out of it.

As it's built

Research the business live

Run the company they're building through my six questions as it happens: who pays, why, and what it costs to run.

Open the guide → Do it yourself

Build your own with AI

Inspired to try it? These are the guides on using AI to build and sell something of your own.

See the guides → Stay posted

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