These are the four I actually pay for. I'm always looking at what a tool helps me get done, because a twenty-dollar subscription you barely use is still a waste of money.
Claude
Especially for big projects with a lot of files, research, or code. I personally use the 20x Max plan.
ChatGPT Plus
Which includes Codex for building and shipping code.
Higgsfield
Especially if you make content or run ads, being able to create videos without filming is a game-changer.
Grok
I'd use it for work that keeps coming back: you set up the process once, then review what it brings back.
The one I'd make prove itself
Perplexity is one I'd make prove itself before I paid for another subscription, the honest question is whether a dedicated research tool adds enough beyond the research already built into the tools above. That's a real buying decision, not a knock on the product.
Ask one thing: does this help me finish work I actually do, often? If the free tier covers it, or you'd open it twice a month, skip it. Put a reminder 30 days out and cancel anything that hasn't earned its place.
Not sure your current stack is set up well? Start with setting up Claude in a day.